Entrepreneur. Produce Pro. AI Whisperer. Always Building Something.

From importing tropicals to automating entire businesses with AI — I help entrepreneurs cut through the noise, scale smarter, and stay ahead of the curve.

Entrepreneur. Produce Pro. AI Whisperer. Always Building Something.

From importing tropicals to automating entire businesses with AI — I help entrepreneurs cut through the noise, scale smarter, and stay ahead of the curve.

From the Produce Floor to the AI Frontier

I’m Paul Boris — a fourth-generation produce guy turned AI strategist, marketer, and business builder.For over 50 years, I’ve been slinging fruits, vegetables, and ideas across borders and industries.These days, I split my time between:

Helping produce pros simplify their sales and sourcing

Mentoring entrepreneurs on how to use AI as a competitive weapon

Running multiple ventures from MagneticMarketing.ai to RightHugs.org (because hugging right matters too 💙)


I believe in keeping it direct, doing good business, and using tech to make things simpler — not more complicated.

Fun Facts About Paul

Transforming Ideas into Engaging Digital Experiences

  • Cuban coffee fuels my best ideas

  • I’ve moved more okra than most people have seen in their lives

  • People say I look like Walter White — so I embraced it: HeisenBoris

  • I’m a not-so-lean, mean dance machine — ballroom, salsa, tango, you name it

Let’s Build Something — or Move Some Okra Together.


 If you're looking to scale with AI, simplify your operations, or just need a damn good strategy… I’m your guy.

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